It only feels right to launch The Journal with a little hello and welcome to Allie Stephens Interiors. In this first post, I thought that it made sense to share a little bit about how ASI began, how The Journal came to be, and where I see it going in the future. I won't cover what's in my about section, because, I know you've already read that..

Before ASI became a fully fledged registered business, it was something that I had dreamt about for as long as I can remember. During the unexpected year of 2020, like most people I started to really evaluate my life and my future. I decided that whilst the world was on hold, that certainly didn't mean that my life had to be too.

I used the downtime to start making solid plans, and doing my research as to how I can make ASI become a reality. It was during this exploration that I knew wherever this would take me, I wanted it to become a lifestyle and somehow pull together all the things I'm passionate about so that I can make sure my daily life is surrounded by the things that make me the best version of myself. Betting on myself during the two years the world was on hold was also exactly what I needed to keep focussed and stay positive. It really was the best decision I made.

I've always been a creative person, and over the years I've been able to really explore where my creativity and enjoyment in life is found. Those things include; interior design, landscape design, digital graphic design, digital marketing, and writing (copy writing and writing articles). Not forgetting photography, art, being outside, walking around the countryside and bar hopping in cities. If you watch my stories, I like to share a lot of my day to day life and countryside walks on there.

When it came to launching ASI, during my training in 2021, I really honed in on my niche and thought about what I want to bring to the table. Being an interior designer was always my priority, but in my heart I knew there was more I could bring (especially with the experience I've gained over the years).

I envisioned a community and a hub for not only those who have an interest in interior design and who are in the process of/or hoping to do their own renovation or remodel, but also a community of women who are aspiring interior designers, where I can share the honest truths about running a business from scratch, and encourage them to fulfil their dreams too. There's a huge amount of free information online about how to start and run a business, but when it comes to interior design, information is a little thin on the ground. There also isn't a huge amount of education on helping women who, like me, might be in their late twenties, or thirties, know how to transition from where they currently are in life, into an interior designer and business owner.

Enter The Journal. I mentioned before I love writing, I love digital marketing, and I love helping others (16 personalities have me nailed as an 'advocate' and I think they we're pretty spot on). The Journal is my way of fulfilling my enjoyment of all of these things, but with the intention that in sharing with you, you'll be able to take away something that helps you whether it be with interiors, life, or business.

So, what sort of things might that involve? Well, I hope to give you the juiciest of interior design tips, I hope to give you a hub where you can come to find out what you need to know about the renovation/remodel process; from interviews with trades, processes and checklists, how to's from getting quotes and designing your dream space, and an online shop with my favourite interior design finds. You might also find recommendations to my favourite London restaurants, gorgeous countryside walks and unique stays around the UK and wherever else my wanderlust takes me. I also hope that I can create a community of aspiring business owners, where we can share our knowledge, support one another in our journeys and, I can give you access to all the things that will help you run your own business too. (I have a background in digital media, so I've got a lot up my sleeve for you).

Whilst I could sit here and ramble on, I know thats no good for keeping you engaged, and let's be honest, it's 2022 and we all need to remember to keep SEO as our best friend so i'm going to sign off here. Come along and follow me on Instagram and Pinterest, and let's have a chat.

BEFORE you go, YOU should know

+ Everything shared on 'The Journal' and 'The Shop' are all things I love and admire, and represents the ASI personality wholeheartedly. Where possible, I will use affiliate links in articles when sharing these pieces with you. By using affiliate links it means i'm able to receive a small commission through qualifying purchases. It costs nothing extra for you, but helps me to invest a small amount back into my business. If you'd like to support ASI by using an affiliate link but you're unsure if it's available, pop me an email or send me a DM on Instagram. Thank you so much for your support - it means the world.

+ The pre-designed rooms are curated from my favourite retail stores. If the link no longer works, it's likely the product is discontinued. Although I will do my best to keep on top of this, if you notice something discontinued which I haven't found an alternative for, I'd be grateful to hear from you. Let me know at info@alliestephensinteriors.com.


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Designing homes which tell your unique story, and made wholeheartedly for ultimate laid-back living 

It's the thoughtful, intricate moments in a design which make your home truly timeless and a reflection of your best self. What's important to me is delivering interior design for ultimate laid-back living, which tells your unique story and gives you a place to enjoy as your days unwind, and your life unfolds.

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